Robert Traversi
Founder, IurisIQ
IurisIQ wasn't born in a startup incubator or funded by venture capital. It was built by a guy who spent three decades making technology actually work — and then found a problem worth solving in his own house.
30+
Years in IT
1994
In the Industry Since
1
Immigration Atty at Home
0
VC Investors to Answer To
In 2025, my job was eliminated. That happens — it's IT, things change. But instead of jumping into the next corporate role, I decided to do something I'd been putting off for years: actually help my wife Katy with her law practice.
Katy is an immigration attorney. I'd spent years watching her and her staff do things manually that I knew could be automated. So I built her a portal — nothing fancy at first, just a few automations that saved her real time. And I found out pretty quickly that I loved doing it.
I started a small business doing automations and websites for small law firms. My second client was a family-law attorney in Dallas. She had a longer list of needs — a full client portal, case management, document vault, automated reminders, the works. That project grew into something much bigger than either of us expected. That project became IurisIQ.
My wife Katy was my first client — a simple portal, a few automations. A family-law attorney in Dallas pushed me to build something far more complete. That's the version that became IurisIQ. Katy still uses it every day, and if something isn't working, I hear about it at dinner. That's a QA process I can vouch for.
When I started researching how to integrate AI into legal practice, I expected it to be a technology problem. It turned out to be an ethics problem wearing a technology disguise.
Attorney-client privilege isn't a setting you can toggle. Confidentiality is baked into the rules of professional conduct — it's not optional and it doesn't have an exception for "well, the AI tool is really useful." When a firm types privileged client information into a generic AI tool and that data touches a shared server somewhere, they have a problem. Most of them don't realize it.
I found that attorneys fell into one of two camps: they either didn't know about the risks, or they were so spooked by them that they'd written off AI entirely. Both outcomes leave small law firms behind — stuck doing manually what larger firms with dedicated IT departments are automating.
I wanted to build the middle path.
Why private architecture matters
IurisIQ runs in a single-tenant, private deployment. Your firm's data doesn't share infrastructure with any other firm. The AI features operate entirely within your private instance — nothing leaves it. That's not a feature we added later. It's how the platform was designed from day one.
My career has covered a lot of ground — network engineering, security architecture, risk and governance, identity and access management, automation, IT auditing. I've done the incident response calls, the architecture reviews, the compliance audits. When I say the platform is secure, it's not marketing copy. It's a technical claim I can defend.
Here's the honest version of why I can build things your current vendor can't: I have time, and I care about your specific firm.
SaaS companies have thousands of customers. Feature requests go into a backlog. Your workflow either fits their system or it doesn't, and usually it doesn't — and nobody's changing anything about it. I have a focused client roster. When you tell me something doesn't work the way your practice actually runs, I can change it. That's not an accident — it's the whole point of how IurisIQ is structured.
I didn't set out to build a software company. I set out to solve a problem I was watching up close, every day, for someone I care about. The fact that IurisIQ became a real product — one that other firms are using and finding genuinely useful — still kind of catches me off guard.
What I do know is that small law firms deserve the same tools the big firms have. They just can't afford a six-figure IT department to implement them. That's the gap I'm filling.
If you want to talk about your firm — what's working, what's broken, what you wish you had — I'm genuinely happy to have that conversation. No sales pitch. Just a conversation.
Robert Traversi
Founder — IurisIQ
Not a sales rep. Not a support queue. When you reach out, you get me — and I actually know how everything works.
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